:root{
    --ink:#14202b;
    --ink-soft:#2b3945;
    --sand:#f4ecdf;
    --paper:#fbf8f2;
    --line:#e2d7c5;
    --coral:#c44f2b;
    --coral-dark:#a53f20;
    --amber:#e3a148;
    --muted:#6a6f72;
    --serif:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;
    --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
    --mono:ui-monospace,"SF Mono",Menlo,Consolas,monospace;
    --wrap:1120px;
  }
  *{box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased}
  img{display:block;max-width:100%}
  h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.12;letter-spacing:-.01em;margin:0;text-wrap:balance}
  h1{font-size:clamp(2.2rem,5vw,3.9rem)}
  h2{font-size:clamp(1.9rem,3.8vw,3rem)}
  p{margin:0 0 1.1em}
  .wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
  section{padding:clamp(64px,9vw,128px) 0}

  .tag{font-family:var(--mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--coral);display:flex;align-items:center;gap:12px;margin-bottom:22px}
  .tag::after{content:"";height:1px;width:56px;background:currentColor;opacity:.5}
  .dark .tag{color:var(--amber)}

  .btn{display:inline-block;background:var(--coral);color:#fff;font-weight:600;font-size:1.05rem;text-decoration:none;padding:17px 30px;border-radius:999px;border:0;cursor:pointer;font-family:var(--sans);transition:background .15s,transform .15s}
  .btn:hover{background:var(--coral-dark);transform:translateY(-1px)}
  .btn:focus-visible,input:focus-visible,a:focus-visible{outline:3px solid var(--amber);outline-offset:3px}
  .fine{font-size:.88rem;color:var(--muted);margin-top:14px}
  .dark .fine{color:#a9b3bb}

  /* top bar */
  .bar{position:absolute;top:0;left:0;right:0;z-index:5}
  .bar .wrap{display:flex;justify-content:space-between;align-items:center;padding-top:22px;padding-bottom:22px}
  .logo{white-space:nowrap;font-family:var(--mono);font-size:.78rem;letter-spacing:.2em;text-transform:uppercase;color:var(--ink);text-decoration:none;font-weight:600}
  .bar a.link{font-size:.92rem;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--ink)}

  /* 1 hero */
  .hero{padding:0;background:var(--sand);position:relative;overflow:hidden}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;min-height:min(100vh,860px)}
  .hero-copy{padding:140px 56px 90px max(24px,calc((100vw - var(--wrap))/2 + 24px));display:flex;flex-direction:column;justify-content:center}
  .hero-copy h1{margin-bottom:26px}
  .hero-copy h1 em{font-style:italic;color:var(--coral)}
  .hero-copy .sub{font-size:1.2rem;color:var(--ink-soft);max-width:30em;margin-bottom:34px}
  .hero-img{position:relative}
  .hero-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:72% 70%}

  /* 2 reality */
  .dark{background:var(--ink);color:#eef0f1}
  .reality .wrap{max-width:760px}
  .reality h2{margin-bottom:40px}
  .reality p{font-size:1.22rem;line-height:1.7;color:#d5dbe0}
  .reality p.lead{font-family:var(--serif);font-size:clamp(1.4rem,2.6vw,1.9rem);line-height:1.35;color:#fff}
  .reality p.punch{font-family:var(--serif);font-size:clamp(1.4rem,2.6vw,1.9rem);line-height:1.35;color:var(--amber);margin-top:1.6em;margin-bottom:0}

  /* 3 video */
  .video{background:var(--paper);text-align:center}
  .video .wrap{max-width:960px}
  .video .pre{font-size:1.1rem;color:var(--ink-soft);margin-bottom:26px}
  .frame{position:relative;aspect-ratio:16/9;background:var(--ink);border-radius:14px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(20,32,43,.5)}
  .frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
  .frame .ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;color:#b9c2c9;font-family:var(--mono);font-size:.8rem;letter-spacing:.14em;text-transform:uppercase}
  .frame .play{width:84px;height:84px;border-radius:50%;background:var(--coral);display:grid;place-items:center}
  .frame .play::after{content:"";border-left:24px solid #fff;border-top:15px solid transparent;border-bottom:15px solid transparent;margin-left:7px}
  .video .post{font-size:1.15rem;margin:38px 0 22px}

  /* 4 for you */
  .foryou{background:var(--sand)}
  .foryou-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,6vw,84px);align-items:center}
  .foryou img{border-radius:14px;aspect-ratio:3/4;object-fit:cover;width:100%}
  .foryou h2{margin-bottom:30px}
  .lines{list-style:none;margin:0;padding:0}
  .lines li{font-family:var(--serif);font-size:clamp(1.15rem,1.9vw,1.42rem);line-height:1.4;padding:22px 0;border-top:1px solid var(--line)}
  .lines li:last-child{border-bottom:1px solid var(--line)}

  /* 5 story */
  .story-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(32px,6vw,84px);align-items:center}
  .story h2{margin-bottom:30px}
  .story p{color:var(--ink-soft);max-width:34em}
  .story p.pull{font-family:var(--serif);font-size:1.5rem;line-height:1.35;color:var(--ink);border-left:3px solid var(--coral);padding-left:20px;margin:1.4em 0}
  .story img{border-radius:14px;aspect-ratio:4/5;object-fit:cover;object-position:30% 30%;width:100%}

  /* 6 testimonials */
  .proof{background:var(--sand)}
  .proof h2{margin-bottom:44px}
  .team{border-radius:14px;width:100%;aspect-ratio:3/2;object-fit:cover;object-position:50% 100%;margin-bottom:44px}
  .cards{display:grid;grid-template-columns:1fr 1fr;gap:28px}
  .card{background:var(--paper);border-radius:14px;padding:38px 34px;margin:0;display:flex;flex-direction:column}
  .card blockquote{margin:0 0 28px;font-family:var(--serif);font-size:1.2rem;line-height:1.55}
  .card blockquote::before{content:"\201C";display:block;font-size:4rem;line-height:.6;color:var(--coral);margin-bottom:14px}
  .who{display:flex;align-items:center;gap:14px;margin-top:auto;font-size:.95rem}
  .who .ph-photo{width:56px;height:56px;border-radius:50%;border:2px dashed var(--coral);display:grid;place-items:center;font-family:var(--mono);font-size:.6rem;color:var(--coral);flex:none}
  .who strong{display:block}
  .who span{color:var(--muted)}
  .todo{background:#fff3c4;padding:0 4px;border-radius:3px}

  /* 7 freebie */
  .freebie-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,6vw,84px);align-items:center}
  .mock{position:relative;max-width:340px;margin:0 auto;aspect-ratio:210/297;background:var(--ink);color:#fff;border-radius:6px;padding:34px 30px;transform:rotate(-3deg);box-shadow:18px 24px 0 -6px var(--line),0 40px 60px -30px rgba(20,32,43,.6);display:flex;flex-direction:column;overflow:hidden}
  .mock .m-tag{font-family:var(--mono);font-size:.6rem;letter-spacing:.2em;text-transform:uppercase;color:var(--amber)}
  .mock .m-title{font-family:var(--serif);font-size:2.3rem;line-height:1.02;margin-top:auto}
  .mock .m-sub{font-size:.8rem;color:#b9c2c9;margin-top:12px;line-height:1.4}
  .mock svg{position:absolute;top:18%;left:0;width:100%;height:auto}
  .freebie h2{margin-bottom:18px}
  .freebie .sub{font-size:1.15rem;color:var(--ink-soft);margin-bottom:8px}
  .freebie .lines li{font-family:var(--sans);font-size:1.05rem;padding:15px 0}
  .optin{display:grid;grid-template-columns:1fr 1fr auto;gap:12px;margin-top:30px}
  .optin label{position:absolute;left:-9999px}
  .optin input{font:inherit;padding:16px 18px;border:1px solid #c9bda9;border-radius:999px;background:#fff;color:var(--ink);min-width:0}
  .form-note{font-size:.95rem;margin-top:14px;color:var(--coral-dark);font-weight:600}

  .mock-img{display:block;width:100%;max-width:340px;margin:0 auto;border-radius:6px;transform:rotate(-3deg);box-shadow:18px 24px 0 -6px var(--line),0 40px 60px -30px rgba(20,32,43,.6)}
  @media (max-width:860px){.mock-img{max-width:250px;margin-bottom:20px}}

  /* lead magnet popup */
  .lm{position:fixed;inset:0;z-index:50;background:rgba(14,24,32,.72);display:flex;align-items:center;justify-content:center;padding:20px}
  .lm[hidden]{display:none}
  .lm-box{position:relative;width:min(100%,980px);height:min(92vh,860px);background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 40px 80px -20px rgba(0,0,0,.6)}
  .lm-box iframe{width:100%;height:100%;border:0;display:block}
  .lm-x{position:absolute;top:10px;right:10px;z-index:2;width:40px;height:40px;border-radius:50%;border:0;background:var(--ink);color:#fff;font-size:26px;line-height:1;cursor:pointer}
  @media (max-width:860px){.lm{padding:0}.lm-box{width:100%;height:100%;border-radius:0}}

  /* 8 call */
  .call-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(32px,6vw,84px);align-items:center}
  .call img{border-radius:14px;aspect-ratio:4/5;object-fit:cover;object-position:50% 0;width:100%}
  .call h2{margin-bottom:26px}
  .call p{color:#d5dbe0;font-size:1.15rem;max-width:32em}
  .call p.big{font-family:var(--serif);font-size:1.7rem;color:#fff}
  .call .btn{margin-top:14px}

  /* 9 footer */
  footer{background:#0e1820;color:#96a1aa;padding:44px 0;font-size:.9rem;text-align:center}
  footer p{margin:0 0 8px}
  footer a{color:#d5dbe0}
  footer .disc{font-size:.8rem;margin-top:18px;opacity:.8}

  @media (max-width:860px){
    body{font-size:17px}
    .hero-grid,.foryou-grid,.story-grid,.freebie-grid,.call-grid,.cards{grid-template-columns:1fr}
    .hero-grid{min-height:0}
    .hero-img{order:-1;aspect-ratio:4/3.4}
    .hero-copy{padding:40px 24px 64px}
    .bar .link{display:none}
    .logo{background:rgba(251,248,242,.85);padding:6px 12px;border-radius:999px;font-size:.68rem}
    .foryou img{aspect-ratio:4/3;object-position:50% 40%}
    .story-grid>div:last-child{order:-1}
    .story img{aspect-ratio:1/1}
    .team{aspect-ratio:3/2}
    .optin{grid-template-columns:1fr}
    .mock{max-width:250px;margin-bottom:20px}
    .btn{width:100%;text-align:center}
    .call img{aspect-ratio:1/1}
  }
  @media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}

  html[lang="de"] .card blockquote::before{content:"\201E";line-height:.1;margin-bottom:52px}
  .who img{width:64px;height:64px;border-radius:50%;object-fit:cover;flex:none}
  .cards.one{grid-template-columns:1fr;max-width:640px}
  .cards.three{grid-template-columns:repeat(3,1fr)}
  @media (max-width:1000px){.cards.three{grid-template-columns:1fr}}
  .foryou-grid.noimg,.story-grid.noimg,.call-grid.noimg{grid-template-columns:1fr;max-width:820px}
  .hero-grid.noimg{grid-template-columns:1fr}.hero-grid.noimg .hero-img{display:none}
  /* V2 */
  section.bg-paper{background:var(--paper)}
  section.bg-sand{background:var(--sand)}
  .hero-copy .sub{margin-bottom:12px}
  .hero-copy .sub + .body,.hero-copy .body:first-of-type{margin-top:12px}
  .hero-copy .body{font-size:1.05rem;color:var(--ink-soft);max-width:31em;margin-bottom:6px}
  .hero-copy .body:last-of-type{margin-bottom:30px}
  .tag.center{justify-content:center}
  .tag.center::before{content:"";height:1px;width:56px;background:currentColor;opacity:.5}
  .video h2.vh{margin:0 auto 32px;max-width:20em}
  .video .post{font-size:1.05rem;color:var(--ink-soft);max-width:34em;margin:26px auto 0}
  .team-body{max-width:44em;margin:0 0 40px}
  .team-body p{font-size:1.1rem;color:var(--ink-soft)}
  .team-body p:last-child{font-family:var(--serif);font-size:1.4rem;color:var(--ink);margin-bottom:0}
  .list-title{font-weight:600;margin:22px 0 4px}
  .proof.bg-paper .card{background:#fff;border:1px solid var(--line)}
  /* ===== Ruhige Typografie: 3 Textgrößen (Fließtext, Aussage, Klein) + Überschriften ===== */
  :root{--fs-body:1.125rem;--fs-statement:1.5rem;--fs-small:.82rem}
  p,.lines li,.freebie .lines li,.card blockquote,.list-title{font-size:var(--fs-body)}
  .lines li,.freebie .lines li{font-family:var(--sans);line-height:1.55;padding:16px 0}
  .hero-copy .sub,.hero-copy .body,.freebie .sub,.video .post,.story p,.team-body p,.call p{font-size:var(--fs-body);color:var(--ink-soft);line-height:1.65}
  .hero-copy .sub,.hero-copy .body{margin:0 0 .7em;max-width:32em}
  .hero-copy .body:first-of-type,.hero-copy .sub + .body{margin-top:0}
  .hero-copy .body:last-of-type{margin-bottom:32px}
  .reality p{font-size:var(--fs-body)}
  .reality p.lead,.reality p.punch,.story p.pull,.call p.big,.team-body p:last-child{font-family:var(--serif);font-size:var(--fs-statement);line-height:1.35}
  .reality p.lead{color:#fff}.reality p.punch{color:var(--amber)}
  .call p{color:#d5dbe0}.call p.big{color:#fff}
  .team-body p:last-child{color:var(--ink)}
  .card blockquote{line-height:1.6}
  .tag,.fine,.who,footer,footer .disc,.video .fine{font-size:var(--fs-small)}
  .tag{letter-spacing:.16em}
  .btn{font-size:var(--fs-body)} .bar a.link{font-size:var(--fs-small)}
  /* ===== Eine Schrift für alles + max. 3 Größen pro Bereich (Überschrift, Text, Klein) ===== */
  :root{--serif:var(--sans);--mono:var(--sans);--fs-statement:var(--fs-body)}
  h1,h2,h3{font-family:var(--sans);font-weight:700;letter-spacing:-.025em;line-height:1.1}
  h1 em{font-style:normal}
  .logo{font-family:var(--sans);font-weight:700;letter-spacing:.14em}
  .tag{font-family:var(--sans);font-weight:600}
  .reality p.lead,.reality p.punch,.story p.pull,.call p.big,.team-body p:last-child{font-family:var(--sans);font-size:var(--fs-body);font-weight:600;line-height:1.55}
  .card blockquote{font-family:var(--sans)}
  .card blockquote::before{font-family:Georgia,serif}
  .hero-copy h1 em{font-style:normal}
  h1{text-wrap:pretty}
  h1{font-size:clamp(2.2rem,4.2vw,3.3rem)}
  .team-body{max-width:none}
